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About Keycraft

Keycraft was established in 1974 and is still driven by the same ownership and values which reflect the uncompromised level of customer care we have today.

We started as the wholesale pocket money toy supplier to the high street gift shops in a localised area. We have now progressed to supply a global customer base, from the tourist attractions to the high street market, and from the individual retailer to the distribution centres of the large multi-chain organisations.

Our Foundation

Our Mission

We love children, we love families, and love to provide affordable fun that educates and delights. To operate like a living organism that creates satisfaction, causes prosperity and becomes indispensable to the community and marketplace we are in.


  • Customer satisfaction is paramount
  • Accuracy is essential
  • Integrity is imperative
  • Quality is key
  • Speed is second nature
  • Consistency is character

Science of Impulse

We’ve distilled over 45 years of data and experience into one phrase: The Science of Impulse. And we are experts in it. Discover how we can help you turn low value into high profit with our unique methodology below;

Learn more about the Science of Impulse.

Keycraft's Family of Wholesale Toy Brands

Fumfings - Pocket money, impulse & novelty toys

We go to great lengths to ensure we source the best wholesale pocket money toys from the best manufacturers from around the globe. Our range is ever-changing to bring you the very best in exciting scientific, novelty and impulse wholesale toys.

Learn more about Fumfings pocket money toys.

Living Nature - The world's most realistic soft toy brand

‘Embracing the wonder of nature’. Our exclusive stuffed animal brand of beautifully crafted and realistically detailed plush toy animals has brought many children to love and understand the amazing facts of our wildlife. We pay particular attention to detail and ensure our soft toys look as realistic as possible. Most of our cuddly toys have a swing tag showing information and facts about the animal’s behaviour, habitat and food. Shop our selection of wholesale plush animals below.

Learn more about Living Nature soft toys.

Shrinkles - Shrinking craft & activity packs

Shrinkles is a fun craft activity for all of the family. Draw, trace or colour in the pre-printed pictures included in the pack and with the help of an adult, cut out your drawing and pop it into the oven. Watch the magic happen as your Shrinkle S-H-R-I-N-K-S 7 times smaller and 7 times thicker than the original! Create badges, keyrings, jewellery, figurines and lots, lots more.

Available in a wide of designs from pets, fantasy, wildlife, prehistoric, farm, fairytale, bugs and much, much more!  We've everything you need to delight your craft-loving customers - shop our wholesale craft kit selection today.

Learn more about Shrinkles.

GOGOPO - Collectible slime & stationery

Created and owned by Keycraft, GOGOPO is a fun and fashionable brand of impulse buy products ranging from stationery to slime. From lipstick highlighters to gooey mesh balls and super slimes and putties – GOGOPO is the latest must-have brand for any school bag!

All products are carefully developed to ensure a high level of collectibility for the consumer and encourage repeat sales for the retailer. This brand is complemented by a selection of display stands designed to promote multi-buy and drive volume sales for retail. Shop our vast selection of on-trend stationery and collectibles.

Learn more about GOGOPO collectibles.

Magnoidz - Science kits, toys & gadgets

Magnoidz is an exciting range of experimental science toys, kits and gadgets which have been designed to intrigue young minds with the world of nature, space, geology and science. Magnoidz science range is a fun and cognitive challenge for children of all ages! With something to suit every child, check out our collection of wholesale science toys today.

Learn more about Magnoidz educational science kits.

Nurchums - Novelty hatching eggs

Our Fantasy, Mermaid  and Dino Hatching Eggs are best-selling products derived from the Original Dino Hatching Egg. You simply place the toy into water and watch as the growing pet cracks open the egg and continues to grow over the course of a few days. This is a great learning experience for children and a fun surprise too when the animal hatches! Additional themes include; Narwhal, Unicorn, Puffin, Crocodile... and more! Our wholesale hatching eggs are the perfect item to boost impulse sales in-store.

Learn more about Nurchums hatch and grow toys.

Majigg - Wooden, retro & traditional toys

A heritage toy brand loaded with nostalgia and good old fashioned play, the Majigg range of retro toys showcases bespoke designed products like the Toy Plane as well as old favourites Woody the Worm and Jack in the Box. All products are displayed in ‘Majigg’ branded packaging with customers having the opportunity to have a Majigg display solution to complement their branded toys and drive impulse sales. Shop our collection of wholesale wooden toys today.

Learn more about Majigg heritage toys.

Christmas Grottos - Wholesale toys, gifts and advice

With over 25 years' experience, Keycraft is the number one wholesale supplier of Christmas Grotto and Santa presents, including; toys, gifts, logo printed souvenirs and promotional merchandise. Each year we launch a refreshed selection of presents to choose from and can provide a gift-wrapping service. Looking for a last-minute grotto delivery, don't worry as we can deliver up until Christmas Eve and can provide top-up orders via our next day delivery service.

Learn more about our grotto offering.

Our Promise

Customer Care... Exceeding Expectations

  • Personal response and attention to all phone calls
  • Dedicated office based contacts
  • A team of conscientious sales representatives, devoted to customer care and satisfaction with many years of experience
  • 100% commitment to fulfil our customers’ needs in every respect
  • Sale or Exchange - If a product does not sell to your expectations, you can send it back and we'll exchange it for something that does!

Product Dispatch... Next day - Every day

  • Same day dispatch
  • Next day delivery
  • Over 1000 products in stock for immediate dispatch
  • Low carriage paid order value

Learn more about Keycraft delivery.

What our Customers say about us...

"Just to say a big thank-you to all at Keycraft for looking after us for the best part of 39 years. Many happy hours spent with Phil Carvell and later his son as they demonstrated the novelties for the year! Staff in your office always so helpful and delivery so prompt - thank you all."  - Janet Legge, Shortwood Farm

"Whenever I ring the office it doesn't matter who answers, I always feel like a valued customer. Nothing is too much trouble and I am impressed with the speed you manage to get stock out to us."

"We have been dealing with Keycraft for the past 18 months. Everyone is extremely courteous, well-informed and the prompt ordering and delivery is excellent. Very happy with the range."

"The quality of products we buy from Keycraft are brilliant, and the staff that deal with the ordering and queries are the very best."

"I have shopped with you for 14 years now and you have never disappointed us."

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